Non-Profits need to be marketed just as much as any other group. You might not be selling designer handbags, but people need to want to help your cause just as much as they want to pamper themselves. Placing an adequate amount of emphasis on marketing your non-profit is the best way to lead you to success. The best part is that it doesn’t need to be exorbitantly expensive to see real results. Read this guest blog post to discover 7 creative ideas for an effective online marketing campaign for your non-profit organisation.
1. Reach More People With Your Content
One of the most important parts of marketing is getting your message out to as many people as possible. This is why a blog is such a powerful marketing tool. By providing a lot of content on your blog, you make it easy for more people to find your non-profit through a Google search. Try sharing things like helpful tutorials and infographics. Your readers will want to share this useful content with their friends, and your reach grows exponentially.
2. Use Free Funding Where Available
Google Grants offers non-profits a substantial advertisement stipend every month. If you meet their qualifications, you can use this money to put out the word about your non-profit without having to spend any money. See how far the free funding will take you before you start adding money into the ad budget. You’ll be able to get more accomplished with less cash, even if you equally match the free funding Google provides.
3. Give Your Non-Profit a Personality
If people can recognize your non-profit as a friend and ally, they’ll feel more inclined to contribute. Many companies use brand voices to establish a web personality, and your non-profit can do the same. Frequently communicate with your friends and followers in a personable way. Answer their questions and comments. Provide superior social media support. This will keep you at the forefront of people’s minds, making them more inclined to donate.
4. Incorporate Video Content
Video is extremely important on the internet. If you’re limiting your marketing message to text posts, it’s likely that the great things you have to say are being lost among other walls of text. Since most social media websites and apps allow videos to auto-play, people will be distracted by the moving image. They’re more likely to stop and see what you’re about than they are to blindly scroll past it. This is a great way to catch habitual scrollers who may have otherwise overlooked your marketing content.
5. Explain What Makes You Different
As an example, consider breast cancer charities. They’re all doing wonderful things, but those things may be different. With similar messaging, colour schemes, and branding, people might not be able to tell one from the other. This can lead to them misdirecting their donations or failing to understand why your non-profit is a better choice.
Make sure your logos, colours, and even fonts are different enough from similar non-profits. You need to be recognizable as a specific brand if you want to be successful as a non-profit. Educate people about why you’re different from the others, and maintain honesty and transparency. This will encourage a favourable opinion about your non-profit and the work you do.
6. Make the Most of the Content You Have
Repurposing content is a lot like recycling plastic goods. Everything gets a second life in a better form. It also gives you another opportunity to draw people in and raise money. If you wrote extensive pieces that were connected or part of a series, you can bundle them and release them as an eBook. You can either quickly and easily self-publish and sell this eBook on Amazon for direct profit (as much as 70% of the list price for Kindle titles), or you can give the eBook away for free to people who subscribe to your mailing list.
Both options have advantages. By selling the eBook, it’s easy to raise a substantial amount of money for your non-profit. By giving it away and collecting emails, you’re getting direct marketing access to people who are already interested in what you have to say. Try doing a mixture of both – selling it while also offering it free will create multiple fruitful paths.
7. Have an Easy Call to Action
The cornerstone of any successful marketing campaign is an easy call to action. If you make it difficult or confusing for people to donate or help in some way, they’ll get confused and lose sight of the goal. Many social media platforms allow the addition of a direct donate button. These are easy to locate and serve as constant reminders. You can also add donation links or widgets directly to your blog posts. Tie this button into your marketing messaging for a simple path to a completed action.
Remember to constantly monitor your marketing efforts and make changes where necessary. See what works and optimize where you see the most success.
Guest Author: David Beeshaw is a blogger who dedicates his time and efforts to helping others fight STIs and HIV. Interested in leading a healthy lifestyle, David is currently supporting raTrust, a non-profit STI and HIV prevention organization.