One of the most important things you need to do in order to have a successful business is to create a brand around your name or your product. To come with the best name and logo, think about the physical representation of your business, but also the feeling that develops in people when talking about or thinking about your business. Your brand should always reflect what your audience thinks, says, and feels about your products or your services.
If you can remember that your brand is, really, all about your audience, and how you want them to feel, it’ll be a lot easier. Remember – it’s not about you, it’s about them.
Branding is a long-term strategy that you’ll need to work on. There are some do’s and don’ts you should consider for your business.
After you came up with a name and a logo that you (and hopefully your potential customers) are happy with, now it’s time for the hardest part – get your brand known.
Step 1 – Create a Plan of Action
You cannot properly brand your business without giving it a lot of thought in advance.
- Identify your goals;
- Visualise what you want to have achieved;
- Write down what activities you plan to organise to grow and promote your business.
Step 2 – Build Up Your Online Presence
- Everything you do online must represent your brand, from the colours you choose for your logo to the words you put on social media.
- Make sure your social media is consistent with your website, blog, and online shop.
- Choose the right social media platforms to get the best results and be consistent with the type of information you share. Make sure your content is relevant to your audience.
- Connect with people that may be interested in your products and services, but also with influencers and leaders from your field. Read this post to find out what is Influencer Marketing and how you can find the best influencers that could help you promote your business.
- Engage with your audience. An October 2015 study by Ascend2 asked 294 marketing, sales and business professionals worldwide what their most important social media marketing strategy objectives were. Almost two-thirds of respondents said that increasing audience engagement was crucial. Other intentions included increasing brand awareness, lead generation and website traffic.
Step 3 – Build Up Your Offline Presence
Market your business offline. Make business cards, give flyers, attend events, network with potential customers.
If you truly want to be a brand people remember, don’t trap yourself into only being online. You can start by having a successful local business that people trust and recommend to others. It’s easier to make a name locally than on a national or international level.
If you have a permanent or a temporary shop, make sure the signage matches your brand.
Step 4 – Watch Your Competition
If you are a step or two ahead of your competition this is great, but even if you are you must keep an eye on your competition. Do a research to find out how they’re doing their business, what strategies do they implement and what other people say about them.
You want to do better than your competition and stay ahead of the game.
Step 5 – Push Your Comfort Zone
It can be frightening to get your name out there, but you need to do this, especially if you are a sole entrepreneur. Publish articles on your blog and on other websites, look out for PR opportunities, write books, live stream and host webinars.
The more you can do to push your brand, the more people will start knowing who you are.
Step 6 – Make Connections
Make connections that matter, both online and offline. Follow up with people you meet.
Find creative ways to maintain the connections you make both online and offline – anywhere from sending a thank you card in the mail, or inviting them to events to sending them useful articles that they may be interested to read.
Step 7 – Be Professional on Social Media
One wrong picture will follow you forever. Don’t post pictures of you celebrating your wedding, or hanging from the chandeliers at the bachelorette party.
Keep your social media appropriate for business and post only what is relevant to your audience. Yes, even on your personal profiles.
Step 8 – Call to Action
If you don’t ask people to take action, they won’t. Most people need to be told what to do to make that next step.
Include ‘call to action’ messages on your website, social media, and marketing materials.
Step 9 – Be Honest
Be yourself, don’t pretend to be someone you’re not. Lying about how much money you make, or about your experience is wrong and people will find out about this at some point.
Share your story and be honest. Storytelling sells.
Step 10 – Help Your Audience to build a Successful Branding
You are not selling your products, you are helping other people. Think what your audience needs and come with the solutions they are looking for.
Use different types of content to promote your business – blog posts, images, infographics and videos.
Follow these 10 steps to create a brand that people will remember.
Feel free to share the below Infographic created using Visme.
This post was proofread by Grammarly