Yearly Archives: 2018

You Are Destined to be Successful

It’s true. You are destined to be SUCCESSFUL – successful as a businessman or woman, a professional, a teacher or a nurse who cares for others or a mum who looks well after her children. YOU, the person who reads this post, are wonderfully made. You are beautiful. You are victorious. You are the light […]

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Do You Think Like an Employee or an Entrepreneur?

Many small business owners got their beginning as an employee. They worked for somebody else, they had a dream and believed that if they work hard their business will succeed. The issue is, if you’ve been an employee for years, it may be difficult to shake off the bonds of the employee mentality. If you’ve got […]

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The Thanksgiving Prayer that Brings Healing

Just recently my daughter was sick. She had a nasty tummy bug for nearly a week. I’ve prayed all sort of prayers believing that she will be instantly healed but she wasn’t. I was expecting that the next day she will wake up perfectly fine, but the next morning she was the same – weak, […]

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Who Am I & Who Are You?

I am unique and wonderfully made, I am loved, I am created with a purpose, I have the ability to produce wealth, I am strong, I am healed, I am forgiven, I am blessed, I am a child of God, I receive God’s grace. It’s not me who is saying this – it’s God’s Word, […]

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Thinking New Thoughts

One of the most difficult things for us humans to do is to think new thoughts. It is some of the hardest work you will ever do. It demands intentionality, persistence and a willingness to admit we need to change. One phrase I have found most helpful in life is this one: ‘if you keep […]

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Gratitude and Laughter Increase Your Confidence

I personally think the very first thing everyone should do is to look at themselves and see what they achieved so far before going into despair that they don’t have enough. “When you realize how much people have done for you and how much you have accomplished, you feel more confident”, wrote Susan Murphy in the […]

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7 Creative Ideas for an Effective Online Marketing Campaign for Your Non-Profit Organisation

Non-Profits need to be marketed just as much as any other group. You might not be selling designer handbags, but people need to want to help your cause just as much as they want to pamper themselves. Placing an adequate amount of emphasis on marketing your non-profit is the best way to lead you to […]

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How Technology Will Change Digital Marketing In 2018

Augmented Reality in the marketplace

We live in a digitized world where electronic gadgets run many aspects of our lives. This revolution in the way people do things affects the world of marketing as well. More specifically, businesses depend on digital marketing more than they do on traditional advertising. Most business owners are investing in LED and LCD signs. In fact, […]

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Why Is Good Branding Important for Your Business?

When you start your own business, it’s often challenging to get out of the minute details required to keep things moving and take a high-level view of the bigger picture. Focusing on building a brand, rather than just growing a business, often gets sacrificed as a result. While there are many small pieces to building […]

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How to Boost Customer Engagement With Proactive Customer Service

The best time to solve a problem is before you even have one. Preemptively addressing potential concerns of your customers, as well as offering help before help is ever needed, can keep customers coming back and reduce the rates of returns or refunds. Be more helpful than necessary – people will remember you for it, […]

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SnapChat and Instagram: The Transformation of Brand Marketing into Social Storytelling

Marketing has arguably experienced the greatest noticeable shift in its entire history, and Snapchat and Instagram are highly to blame. Today’s successful marketing is all about storytelling. It’s no longer about the products or solutions you’re selling, or all the bells and whistles your product provides that no other company can top. What makes memorable […]

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12 Best Tools for Social Media Management in 2018

Being organized in your marketing efforts is one of the keys to success in every business – so if you are not managing your social media profiles using a social media management tool and still doing everything manually, you are missing a lot! Tons of social media management tools exist nowadays to help you with […]

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How to Improve your Brand Identity in e-Commerce

Run an e-commerce website, but find it a challenge to reach a wider audience? It’s often the case that an amazing site, with fantastic services and products, will struggle to break through the glass ceiling and make it big in the online sphere. If you’re looking to improve your brand identity, there are a series […]

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Top 3 eCommerce Platforms – WooCommerce, EKM & Shopify

There are many eCommerce platforms but, in this blog post, I will focus on what I’ve tried or heard good feedback from other people I know – WooCommerce, EKM & Shopify. Before I will go into the details about features and prices, I want to make a clear distinction between the type of software you […]

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5 Visual Components to Make Customers Remember You

A brand is more than words. It’s more than a tagline, a unique and personable voice, and a consistent style. A brand is also visual. Images, colours, and even your font, all play a role in how your audience perceives you. Humans are visual beings. We often create an impression in our mind of a […]

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10 Steps to Successful Branding

One of the most important things you need to do in order to have a successful business is to create a brand around your name or your product. To come with the best name and logo, think about the physical representation of your business, but also the feeling that develops in people when talking about […]

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Digital Marketing Blog with Carmen Lascu – UK Blog Awards 2018 Finalist

My Digital Marketing Blog reached the final of UK Blog Awards 2018 for the ‘PR, Media, Marketing and Communications’ category. Out of the 4,000 entries and nominations that we’ve had – you are one of only 6 or 8 bloggers (depending on the category) to have got through” said the organisers in the email they sent it […]

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