Social Media can make or break a business so you must choose carefully where you want to be and how you want to present yourself. Social Media Marketing can be extremely effective if you used it right. It can make a huge difference in the amount of traffic your website gets, as well as finding new customers and engaging with the current ones.
Your username should reflect the company you represent, be easy to remember and include your important SEO keywords.
Create social media profiles that stand out and appeal to your followers. Use a professional photo for your profile and an attractive image for your cover photo. Check-out this Infographic produced by Constant Contract to find out what are the size requirements for the main seven social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and YouTube.
Branding is very important within social media. Build your social media pages and backgrounds utilizing your company’s logos and colours.
Use consistent colours across your whole social media presence. This allows your followers to trust and know who they’re listening to and following. Continuity is an important element of your company’s online presence.
An email is a great way to remind people of the great content and offers you continuously add to your blog or website. Since you want your audience to be able to easily subscribe to your email so you can communicate with them outside social media, make sure the link included in your profile is a landing page or include a subscribe form.
Catchy Titles and Headline
Make sure you create interesting titles and headlines. They need to grab attention to make people want to read your tweets and posts and play your videos. Start with the most important information and then mention everything else.
If you are on YouTube, keep in mind that your videos will come up as a suggestion when YouTube users watch a video described with similar keywords.
Your tweets and posts should engage your audience by incorporating interesting and relevant content. Post videos, photos and infographics, articles, and other interesting links that are related to your business.
You can mention about your products and special offers on social media but the general rule is that you must share 80% content from other people and only 20% about your business.
The sense of urgency will encourage customers to act sooner rather than later, so make sure you have some special offers from time to time. These kinds of deals are also more likely to go viral. You may consider using paid advertising to increase the number of impressions.
Use relevant hashtags to increase your reach. Find out what are the relevant hashtags for your business and make use of them.
The rule is no more than 2 on Twitter and Facebook, 2-3 on Google+, no hashtag on LinkedIn and as many as 11 hashtags on Instagram.
When you use hashtags, your updates will show up in other peoples’ streams. The beauty of using hashtags is that they don’t have to follow you to see your content.
Be smart with your hashtags and only use those with many daily searches.
Holding a contest through social media is a great way to develop a positive reputation and expose your marketing activities.
Make your contest creative, fun, and, of course, related to your services or products.
Don’t know how to engage with your audience? Ask people to design a logo, or take pictures of your products. News of these contests spread rapidly.
Groups, Twitter Chats & Forums
If your business is on LinkedIn and Facebook, join groups relevant to your business. You can also create one and invite people from your network to join in.
Are you Twitter? Make sure you are active in at least one chat a week.
A Twitter chat is where a group of Twitter users meet at a pre-determined time to discuss a certain topic, using a designated hashtag (#) for each tweet contributed. A host or moderator will usually ask questions (designated with Q1, Q2…) and the other people join the group will answer using A1, A2. Chats typically last an hour.
If you are on Google+, create and join Communities and be active.
You can also use be active on Forums where people are talking about subjects relevant to your business.
Wherever you are active on and interact with your audience, don’t be pushy and don’t use hard-sell tactics when you are posting. Instead, provide honest and useful information. Friendly relationships are established and maintained with frequent, helpful posts and comments.
If you want to create a business page on Facebook or LinkedIn, take the time to look at the pages other businesses in your niche have created first. Find out how your competitors are presenting themselves on social media. Check them out on various social networks and evaluate their techniques.
Things to look at:
- How attractive is their page? What images have they used?
- What posts have they shared?
- What comments do they receive?
- What kind of feedback do they provide to their customers?
You can use other pages as a guide, but make sure that you do what you feel is necessary in order to succeed and go with your gut.
When you are working with social media you have to be patient. First, you have to gain people’s trust in you and your product. Provide value. Mention what solutions you have to their problems rather than presenting the features of your products and after a while, you will see your audience/customers/ followers grow.
Life Long Learning
No matter who you are and what you do, if you are on social media you should know what is happening when is happening. Social media is changing continuously and the best way to find out the latest changes and learn new tips is to follow various social media blogs and listen to podcasts. I would kindly recommend listening to Keith Keller’s podcasts, a great Twitter Specialist from Australia. He’s got no less than 193 podcasts about how to use social media successfully.
Here is an interesting podcast about the main six social networks
This post was proofread by Grammarly