With more than 2.3 billion active social media users worldwide, Social Media is a Powerful Marketing Channel that shouldn’t be ignored. Facebook, LinkedIn and Twitter remain the most important social media networks that will help you promote your business and engage with your customers.
Make sure you add value to your content by giving free recommendation. Find out what are the main issues in your field and come up with solutions. Social media users are more interested in reading about this than seeing your Buy Now posts.
Rebecca Burn-Callander, Enterprise Editor for The Telegraph, published an interesting article after she talked with four entrepreneurs about their tried-and-tested tips for creating buzz on social media. Her recommendations to business owners are:
- Avoid the hard sell
- Be visual
- Drill down into your data
- Take conversation into the real world
In other words, create valuable content that people want to read and share, use photos (did you know that tweets with images get 18% more clicks, 89% more favorites
and 150% more retweets?) and find out what your customers’ preferences and interests are before creating your Social Media Strategy. You can do this by creating ‘Buyer Personas’. Listen to your followers and turn their suggestions into into real-world actions.
Facebook is the most popular network with 1.71 billion people users monthly as of 30 June this year, going up from 1.49 billion a year earlier. Facebook is a very powerful platform con
stantly growing – 500,000 new users are added every day, with 5 new profiles being created every second.
Many businesses who are presented on Facebook use this platform especially to share information about their company. You can start by creating a fan page to promote your business and sending invitations to your personal friends to like your page.
Make sure you keep your personal social media account professional, without posting photos from your parties. Your Personal Branding is a Leadership requirement.
Use hashtags to get more exposure.
Join groups on Facebook and interact with other members. Show your expertise by answering to their questions. If you provide valuable answers they will be interested to find out more about you by checking your profile and your website.
Video Marketing is growing in popularity. The Live Video publishing tool for Facebook Pages lets you use your existing video software or hardware to create professional looking live video content for your followers. This complete guide will show you how to get started.
If you are on Facebook, Like my Facebook page to make sure you won’t miss my blog posts and new books that will be released 🙂
LinkedIn, which has 450 million users, is the by far the best platform for business related networking. This platform allows you to connect and find out information about other businesses worldwide.
This social network can be seen as your online business card. You can include your website, details about your expertise, your previous experience, your studies, your skills and your remarkable achievements. You are an expert in your field and this should be reflected in your LinkedIn profile.
LinkedIn is a great platform to research your leads and business partners before you get in touch with them. It will help you find common subjects for your icebreaker talk.
Endorse other people’s skills and hopefully they will do the same.
Create groups relevant to your business (not to promote your business but to share useful information with other members) and invite your connections to join in.
You can also join other groups – just search by a keyword and check the groups from the left hand side. Once you joined in, make sure you are there if anyone is looking for an advice.
You can post short updated from your profile and also articles on Pulse, LinkedIn’s publishing platform, to increase exposure and drive traffic to your website. The articles can be viewed by anyone without logging in and are fully engage-able with like, comment, share buttons.
Create a Business Page where you can post press releases, newsletters and information about your company’s achievements and promotions.
If you are on LinkedIn I would be happy to join your network.
Also knows as ‘Informational Network’, Twitter is the best platform to share new ideas, new books, new products, new promotions, new events etc. If you have something new and exciting you have to tweet.
Twitter is a great place for people to find out about you and your business. Make sure you tweet valuable content – 20% about your company and 80% about relevant news from your industry (discovered by you and by retweeting other tweets).
Your messages can easily be seen by other people, not just by your followers. Your tweets will appear in your followers’ streams but can also be found by other users that are looking for a particular keyword or hashtag.
You can use specific hashtags (a keyword starting with #) based on the content you are tweeting. They are a good way of categorizing your content, allowing it to be easily discovered by people searching for content on that topic.
Facebook – 72% of adult internet users/62% of entire adult population
Facebook usage continues to be especially popular among online women, 77% of whom are users. In addition, 82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49, 64% of those ages 50 to 64 and 48% of those 65 and older. According to other statistics, age 25 to 34, at 29.7% of users is the most common age demographic so this is the prime target demographic for many businesses’ marketing efforts.
LinkedIn – 25% of adult internet users/22% of entire adult population
The platform is especially popular among working-age adults as well as college graduates and those with relatively high household incomes. LinkedIn is the only major social media platform for which usage rates are higher among 30- to 49-year-old than among 18- to 29-year-old. LinkedIn continues to be popular among the employed – 32% are LinkedIn users, compared with 14% of online adults who are not employed.
Twitter – 23% of all internet users use Twitter / 20% of entire adult population
Twitter has a total of 1.3 billion accounts, with 320 million active. Apparently, other 500 million people visitors are checking tweets each month without logging in. 30% of online adults under 50 use Twitter, compared with 11% of online adults ages 50 and older. Three-in-ten online urban residents use the site, compared with 21% of suburbanites and 15% of those living in rural areas.
Other social media platforms where businesses with a visual brand should be present are Instagram, Pinterest and YouTube, but I will cover them in another blog post dedicated to Visual Content Marketing.
The Social Media Power Trio Podcast