How Do Hashtags Work

There are 9,000 tweets per second. The key question is how do you stand out? Use hashtags!


Don’t you know what they are? Hashtags are keywords with  ‘#’ in front of them. When you add a ‘#’ in front of a word (or acronym) on Twitter – a link is automatically created. This is called a hashtag. When you click on the link, you will see all the latest tweets containing that hashtag.

Hashtags are a way of categorising your content, allowing it to be easily discovered by people searching for content on that topic.

According to Dan Zarella from HubSpot, Tweets that contain one or more Hashtags are 55% more likely to be retweeted than Tweets that don’t.

I love using hashtags #. They are very important if you want your content to be found on Twitter. You can easily rich thousands of Twitter accounts by using the relevant hashtag for your target audience. In a second people that never heard of you will read your tweet and find out about your brand and your business. Amazing!

Before using a hashtag, I would recommend to check its popularity. Just add the hashtag you want to check on ‘Search Twitter’ and see how often that hashtag has been used. Focus on using hashtags that people are actually looking for to filter content. If you see a hashtag has only been used a couple of times, then this may not be the best hashtag for you to use in your tweet since no one is searching for it… think of another hashtag that is used every day by many followers.

Trends hashtags

You can also create tweets based on hashtags that are popular on Twitter at that moment in time (you can see these as “trends” on the left-hand side of your Twitter homepage). This will maximise your tweet’s exposure, but make sure you are creating relevant and valuable content relevant to the hashtag you use.

Don’t use a hashtag just because is popular if there is nothing to do with your business.

Hashtags for B2B

If you are coaching other businesses or providing any type of services for small business owners, try to use popular Twitter hashtags that they are most likely to be searched for. Top 10 hashtags for SME are: #Entrepreneur, #Entrepreneurship, #Business, #Mindset, #Startups, #Wealth, #Success, #SmallBiz, #Leadership, BusinessOwner.

Use hashtags relevant for your business. Just to give an example, if you are trading in the maritime industry, for example, you can use hashtags like #boating, #marine, #maritime, #sailing #yachting if your tweets are related to any of these fields.

How To Use Daily Hashtags

You can easily grow your Twitter engagement and attract new followers by posting relevant content using daily hashtags.

There are many daily hashtags used on Twitter but I will share and most of the time some of them will appear in trends. I have made a selection of daily hashtags that are very popular during the weekdays and are coming up on Trends frequently.

  • #B2BHour from 2 pm to 4 pm and #BizHour from 2 pm to 3 pm Monday-Friday. During this time you can tweet about your business adding these hashtags. Feel free to say whatever you want to promote your business and make sure you use a photo to get attention.
  • Use #MotivationMonday, obviously on Monday, to share motivational or inspiring quotes. This is a good way to share something that goes along with your company values or main activity.
  • #MusicMonday – if you’re in the entertainment industry, this is a great hashtag to introduce new artists or old favourites.
  • #TravelTuesday – Traveling may not be related to your business, but it’s definitely a good way to get interaction going between you and your audience. Asking your audience where they like to go for vacation, or sharing photos is a great way to get them involved. If you can relate traveling with your industry in any way is even better. Think of any nice places where you had training or any business meeting and write a little tweet.
  • #WednesdayWisdom – This is similar to #MotivationMonday but is more about wisdom rather than being inspirational. Come up with tips relevant to your audience. This hashtag is also good for reflecting your company’s values.
  • #ThrowbackThursday – Using this hashtag you can give insight on your company’s past. This could be sharing photos of past company events or to illustrate the culture or values of your business.
  • #FollowFriday – use this to recommend your followers to follow other users that you think are worth following

Create your own hashtag

You can also consider creating your own custom hashtag. If you are self-branded, you may just want to have a hashtag with your name, your business’s name, a campaign’s name or a shortened version of your business name if it’s too long.

If you organise an event, create a hashtag to be used in all the tweets that relate to this particular event.

Keep your hashtags easy to read. The Australian Twitter Marketing Specialist Keith Keller created the hashtag  which is saying exactly what type of content he is tweeting. Find out more about why he came up with this hashtag and more information on “How Do Hashtags Work” from his Podcast.

Find out more about how to master your Twitter account from my eBook


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