Content is the King, especially on Twitter where you only have 140 characters to deliver your message.
Before you write a tweet, ask yourself what kind of information your audience wants to see.
Here are some suggestions:
- Learn the types of content that appeal to and engage your followers.
- Provide value with weekly or daily tips relevant to your audience and potential customers.
- Review a product you have tried (related to your market). This type of content provides value to your followers. Sharing a review builds your reputation as someone who is knowledgeable and is a helpful resource too.
- Highlight a client or a success story.
- Provide highlights from events and relevant news from your industry.
- Post multimedia. A great photo or an interesting video are very likely to be retweeted. Tweets with images get 18% more clicks, 89% more favorites and 150% more retweets, according to AdWeek. And it’s not surprising, considering that our brain is wired to process visual content 60,000 times faster than plain text.
- Share Infographics.
- Offer discounts on Twitter but be careful. Avoid too much promotion. Only about 20% of your daily posts should be about your company.
- If one day you don’t have too many things to tweet, just tweet inspirational quotes related to your business (not too many, though…). Quotes tend to see a high engagement on Twitter. People enjoy reading them and sharing with others. I would suggest trying to relate this to your industry to keep your followers happy and attract more followers from your niche market.
- Keep your posts short enough to retweet. Retweets are an opportunity to get noticed by people that are not following you.
Find out more content ideas for your tweets from my eBook